In 1981, on a simple market stall in London’s Portobello Market, two men were selling jumpers, jeans, and handmade candles. They teamed up to form Rex International Ltd, and evolved into a wholesaler throughout the 1990s, hunting for wonders in Asia and supplying The Body Shop, Habitat, and other high street shops in the UK.
In 2003, in an effort to stand out from the crowd, the decision was made to start creating original designs and collections.
The popularity of these products continued to grow and they started an online gift store in 2005. Since then, they have continued to build a reputation as a frontrunner in British design-led giftware.
In 2018, to reflect the development from simply an online gift shop to a company renowned for its design credentials, and to better align themselves with the wholesale arm of the business, they changed their name to Rex London.